public relations - Internet Marketing News and Blogs

Businesses of any kind can fall victim to negative coverage in the press and online media. It’s a fact of business life and a real headache to deal with.

But is there a silver lining? Do the links from authority news sites generated by such stories bring a search engine optimisation benefit?

Most 'traditional' PR people in the UK don't believe in their peers' ability to deliver results on the web, according to a new survey.

The research, by webitpr, found 55% of respondents – either agency, inhouse and freelance PRs – thought their fellow practicioners were “incapable” of performing comprehensive online PR campaigns.

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.