Product page design is vitally important to the success of an e-commerce operation, and with the Christmas season imminent we thought we'd take a deeper look at how retailers can improve their performance by finessing their product pages.
It doesn't really matter how consumers find your website - if your product pages suck then they'll be unlikely to buy from you. These pages play a huge role in determining whether visitors convert into customers.
Yet a surprising number of product pages lack relevant information and do a poor job of selling the product in question.
So we'll list ten tips for product pages after the jump, to help you convert more people more of the time....