product feeds - Internet Marketing News and Blogs

The importance of the shopping comparison market is growing, as these sites can generate millions of pounds for retailers. So let's take a look at what you need to consider when creating your product feeds.

First, the big numbers. Shopping comparison engines made between £120m and £140m in UK revenue in 2005. In some sectors, such as consumer electronics, they can drive more than 30% of sales.

It is therefore hugely important to optimise your feed...