privacy - Internet Marketing News and Blogs

With cookie deletion rates leading to significant problems with tracking online campaigns, a solution finally exists.

However, with greater tracking comes responsibility and consumers are becoming more savvy, as the Facebook 'Beacon scandal' has shown.

Almost a third of social network users say they have entered false information about themselves in order to protect their privacy, according to a new survey. 

The emedia report found almost two thirds of people that use sites like Facebook and MySpace say they have concerns about revealing personal details on the sites.

In a blog post, the online ad giant said its cookies would soon be set to expire after two years, rather than in 2038 – its current time limit.

Google has issued a strong defence of its privacy practices after facing criticism in a report issued by a London-based human rights group.

Privacy International assessed privacy at popular internet destinations, including Amazon and AOL.

Google is facing concerns from EU officials over the length of time it stores users' search habits.

A working party of data protection officials from members states last week sent a letter to the search giant demanding justification for its policy of keeping hold of users' identity and search patterns for up to two years.

Facebook, the second most popular US social networking site, has backed down in a privacy row with its users, adding controls to two new services that allowed them to track their friends’ activities online.

The AOL search data saga continues, with news from Techcrunch that the first web interface to the 20 million search queries ‘mistakenly’ released by the firm last week has been published. 

AOL has apologised after “mistakenly” releasing the search histories of around 650,000 users onto the web.

The internet giant has come under fire in the past week after its research division made public around 20 million keyword searches performed by its subscribers. Although the information didn’t include users’ names, the move has attracted widespread criticism that the company had breached their privacy and left them open to ID theft.