press - Internet Marketing News and Blogs

Here’s a secret: journalists often look for one of three links when they visit a website. Can you guess what they are?

The key thing for a writer is to find what they’re looking for as quickly as possible. If they cannot find the answers online then they’ll need to quickly find some media contacts to call, or email.

As such, journalists typically scan the page for one of the following links…

The number of regional press websites in the UK grew by 33% last year as more publishers embraced digital platforms, according to the Newspaper Society.

Its annual survey showed the number of websites rose from 828 to 1102, while online ad revenues increased 18.3% to £71m.

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

Opinion piece, by Greg Jarboe

Today is the 100^th birthday of the press release.  Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.

If you’ve been reading the national media press recently you may well have read more than an article or two by established journalists which attack the rise of blogging. Principally, they criticise the lack of quality (fact checking, grammar, sources, regulatory compliance etc.) exhibited by many bloggers.

But are they really just annoyed that bloggers are threatening their status? Are journalists asking themselves similarly tough questions about how their readers perceive them?

Online PR is something all companies should be doing, but too many PR professionals aren’t bothering to use the web in the right way. The rules have changed, people. And they’ve changed for some very good reasons…