press releases - Internet Marketing News and Blogs

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

Opinion piece, by Greg Jarboe

Today is the 100^th birthday of the press release.  Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.