pr - Internet Marketing News and Blogs

Roger Warner at Content & Motion has devised a handy cut-out-and-keep wallchart to help define and explain online PR.

Has Nokia bee n a victim of brand sabotage or agency heavy-handedness? Because something is very amiss in the way it is conducting its social media / SEO strategy.

I spotted a good post by PR Squared’s Todd Defren on the value of retaining a PR agency during an economic downturn.

Based on the principle that it is a wise move to invest in marketing activities during a recession, and picking up on some advice in Sequoia’s recent ‘RIP Good Times’ event, the post contains five key reasons why you need to be aggressive when it comes to your PR strategy.

There are a number of key services that are hot in the industry at the moment (and no, we aren’t talking Twitter or social media services here), but online reputation management must be one of the hottest.

While it is enjoying somewhat of a boom in popularity, it is something that has been talked about within the industry for quite a while. However, it is one of those unfortunate services that sits as a hybrid.

One of the most common - and most infuriating - mistakes made by PRs is the overuse of the dreaded term ‘feel free’, especially when pitching to bloggers.

Feel free to add this to your blog! Feel free to post this video! Feel free to promote our viral!

Oh yeah? How about ‘feel free to take a running jump’? Or ‘feel free to pay us a ton of money and then we’ll talk’.

2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?

The last few months have seen a string of firms brutally punished after failing to react to PR disasters quickly.

Both Northern Rock and Mattel have been hit by huge waves of consumer panic and could have lessened the impact had they communicated more effectively, including via the web.

So is HM Revenue and Customs (HMRC) doing all it can online to help people hit by its Child Benefit data disaster - the scale of which is up there with both those businesses?

Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.

When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.

Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.

Opinion piece, by Greg Jarboe

Today is the 100^th birthday of the press release.  Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.