Downturn! Ramp up your PR and marketing budgets!

I spotted a good post by PR Squared’s Todd Defren on the value of retaining a PR agency during an economic downturn.

Based on the principle that it is a wise move to invest in marketing activities during a recession, and picking up on some advice in Sequoia’s recent ‘RIP Good Times’ event, the post contains five key reasons why you need to be aggressive when it comes to your PR strategy.

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