Expectations are an often-overlooked factor in an internet startup's prospects for success or failure.
Hype, in one sense, is the irrational raising of expectations to a point beyond what is realistic and/or healthy.
Having kept its technology under wraps for more than a year, 'natural language search engine' Powerset has finally opened up to the public.
Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.