popke rein munniksma - Internet Marketing News and Blogs

As head of 3D experience at ABN Amro, Popke Rein Munniksma is experimenting with virtual worlds as an opportunity to promote the bank’s brand and cut the costs of internal meetings.

Here, we ask him about ABN Amro’s virtual world investments beyond the much-maligned Second Life, the challenges of gaining internal acceptance within his organisation and how he sees 3G technology being used within the firm’s existing websites.