Buy.at CEO Kevin Cornils on the AOL deal

AOL yesterday announced it had acquired Buy.at in a move that will see the affiliate network becoming part of its ‘all-in-one’ online ad unit Platform A.

With AOL failing to bag Tradedoubler last year, the deal means it has finally got its teeth into a performance medium that we estimate generated more than £3bn in sales for UK businesses in 2007.

We caught up briefly with Buy.at CEO Kevin Cornils on what the buyout will mean for the company, including cross-selling opportunities, greater reach and cash for expansion abroad.

Read full story »

LinkedIn opens up its platform

Professional social network LinkedIn has launched a developer platform as well as a redesign of its website.

As previously outlined by CEO Dan Nye, the new "Intelligent Application" platform will not be as open as that of rival Facebook, and will be limited to ‘business productivity applications’.

Read full story »

AOL snaps up another ad firm

AOL has confirmed another acquisition to bolster its online ad line-up - this  time buying Israeli start-up Quigo in a deal reported to be worth around $340m (£162m).

Quigo, which supplies search marketing tools and contextual placements on sites such as Time’s digital properties, will be integrated into AOL’s newly-formed Platform A ad network.
Read full story »

AOL creates one-stop-shop ad network

AOL has combined its various online ad platforms into a single unit that will coordinate its fight with rivals Google, Yahoo! and Microsoft.

Dubbed ‘Platform A’, the group will effectively create a huge ad network out of AOL’s recent acquisitions, including Advertising.com, behavioural targeting network Tacoda, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.

Read full story »

Launching a Facebook widget: dos and don'ts

Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.

‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.

Read full story »

Interview with AllPeers founders Cedric Maloux and Matt Gertner

Skype founder Niklas Zennström recently named AllPeers among Europe’s four most innovative tech start-ups - and you can't really argue with him.

Launched at the end of August after four years of development work, AllPeers’ private P2P platform allows users to share videos, photos, webpages and other paraphernalia with their family and friends.

But next year, it also intends to expand its technology to allow files to be shared publicly, and to offer content creators a chance to earn money through micro-payments, rather than through advertising.

We met up with CEO Cedric Maloux and CTO Matt Gertner to find out more.

Read full story »

Google buys wiki tool developer Jotspot

Jotspot acquired by Google Google has today acquired Jotspot, a three year old California-based company which develops platforms for building wiki-based applications.

Wikis, popularised by the online encyclopedia Wikipedia, are platforms for user-generated content. Users can create, modify and even delete information, to build up pages, in a structured format.

Read full story »

Press Release: Scene7 and ATG Partner to Deliver Visually Rich eCommerce Solutions

NOVATO, CA – MARCH 8, 2005 — Scene7®, provider of the leading on-demand rich media platform, today announced a joint sales and co-marketing partnership with e-commerce solution provider ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose technology powers leading e-commerce sites and corresponding...
Read full press release »

Press Release: Responsewave announces full support for Personalised RSS (Really Simple Syndication) in its Recommendation Marketing Solutions

London, February 6th 2006, Responsewave, an innovative provider of hosted multi-channel relationship marketing solutions, announces fully integrated support for personalised and individual RSS (Really Simple Syndication) feeds in WaveONE Recommendation Marketing solution.

Marketers can now utilize...
Read full press release »

Press Release: Mobile Advertising Company Rhythm NewMedia Launches in the UK

Silicon Valley based mobile advertising company announces Stephen Upstone as first UK employee

(2nd February 2006, London, UK) Following success in the United States Rhythm NewMedia, a mobile video advertising company headquartered in Silicon Valley, has launched in the UK with Stephen Upstone, Senior...
Read full press release »

 
page 1 of 2    [1]2»

Quick links

 

Search


(Boolean expressions supported. Search tips)

Filter by:


Include content from:


 

Browse by category

Online Marketing Discipline

Tags

 

Browse by author


News Now & Google News

Subscribe for only €299