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AOL yesterday announced it had acquired Buy.at in a move that will see the affiliate network becoming part of its ‘all-in-one’ online ad unit Platform A.

With AOL failing to bag Tradedoubler last year, the deal means it has finally got its teeth into a performance medium that we estimate generated more than £3bn in sales for UK businesses in 2007.

We caught up briefly with Buy.at CEO Kevin Cornils on what the buyout will mean for the company, including cross-selling opportunities, greater reach and cash for expansion abroad.

Dubbed ‘Platform A’, the group will effectively create a huge ad network out of AOL’s recent acquisitions, including Advertising.com, behavioural targeting network Tacoda, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.