personalisation - Internet Marketing News and Blogs

Chris Shimojima was brought in to steer the online business of Nike in 2006 – a position in which he oversees the direct-to-consumer digital sales of Nike and its sister brands, such as Converse and Hurley.

He recently spoke at ChannelAdvisor’s Catalyst event about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.

After his speech, we asked Chris a few questions about Nike’s e-commerce strategy, internal structure and future social media plans. And why its website is 100% Flash.

The success of email newsletters rests on a delicate balance between regular communications and flooding your customer’s inbox.

I take a look at HMV’s email marketing efforts, which offer a lot but fail to deliver.

Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.

Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.

In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.

Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.

A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.

The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.

The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.

Netscape, which last year remodeled itself as a Digg-like user-organised news portal, will today roll out a NetVibes-like personalised start page service.

The new site, My.Netscape, will include around 100 modules that add news, weather and more from destinations around the web, and will allow users to create modules consisting of custom RSS feeds.

John Woods is the CEO of Synature, a UK firm developing ‘attitudinal matching’ solutions for etailers and portals.

Like a cleverer version of Amazon-style book suggestions, its technology offers a social search tool for internet shoppers to find products that similarly-minded people recommend. Companies can also use it to segment their customer bases and target users with personalised content and advertising.

We spoke to John about a new partnership Synature has formed with MyTravel to provide holiday ideas to its customers, and to ask him a bit more about the technology.

Bebo’s recent decision to allow users to decide which types of ads they want to see highlights the need to make banner advertising more relevant. The next generation of ad serving tools will learn what consumers are interested in and will lead to a renaissance for direct response banner advertising.