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Will Yahoo!'s half-price sale click with advertisers?

In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.

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Posted 12:32 19 Jan 2007 by Damon Lightley

Filed under: Search Engine Marketing, Yahoo, yahoo, search, ppc, search engine marketing, pay per click

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