Pay-per-Call deal could help channel past tipping point

Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold.

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Press Release: Callgen Launches Cost-Per-Call on Google

The advertising industry is bracing itself for a possible sea-change, as UK-based Cost-Per-Call outfit Callgen today announced their first live advert on Google.

Industry analysts The Kelsey Group have estimated that Cost-Per-Call could become a multi-billion dollar field over the next few years,...
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