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How will Google's CPA offering affect agency pricing models?

There are a number of different pricing models for agencies running paid search campaigns in the UK and it is just possible that Google's cost-per-action (CPA)adverts could bring about changes.

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Permalink Comments (1)

Posted 11:17 17 May 2007 by Andrew Girdwood

Filed under: Online Advertising, Search Engine Marketing, pay-per-action, cost-per-action, paid search

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How will Google's CPA offering affect agency pricing models?

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