Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie The Kite Runner.
Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.
Internet TV service Joost has announced a deal with Paramount Pictures that will see the studio's movie output being shown via the P2P site.
The deal initially covers the UK, France, Spain and Germany, but Joost said more countries would be added in future. As with the rest of its content, the movies will be free but supported by advertising.