How to improve your Google rankings

My post yesterday discussed how if a site was more useful and had a bigger brand presence than all its competitors, Google really should be ranking it higher.

The problem is that most of the time it doesn't.

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High profile sites hit by PageRank fall

A number of popular blogs and news sites have seen a sudden drop in their Google PageRank scores, with speculation suggesting that they are being punished by Google for paid linking.

The drops have hit blogs like Engadget and Search Engine Guide, as well as news sites including Forbes.com and the Washington Post.

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What does PageRank mean today?

Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?

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Rand's lovely new Page Strength Tool

Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.

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Improved Google ranking is all in your bot

By Eddie Moojen
MD of Opentracker.net

As someone who has been involved in website analysis and web site tracking for many years, I am often asked how to improve rankings on the major search engines. So, let me try to explain some of the fundamental principals.

Firstly, Google has a unique way...
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