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Overlay expands into press

Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model.

Nissan's doodle ad (as seen in TimeOut, rather than Metro)

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Permalink Comments (5)

Posted 11:05 5 Mar 2008 by Matthew Finch

Filed under: Strategy and Planning, Online Advertising, Automotive, Design, overlay, ad format, newspaper

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