OSOYOU is a social shopping site that displays fashion items from retailers including Marks & Spencer, Warehouse and Dorothy Perkins.
Launched in November 2007, it combines these e-commerce features with a social network that allows users to create their own wishlists, compare them and purchase the items from the site's partners.
We talked to OSOYOU marketing manager Leon Bailey to find out a bit more...
By combining shopping with social networking, new UK site osoyou.com is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.