optimisation - Internet Marketing News and Blogs

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

Here, we talk to web analytics expert Avinash Kaushik about the future of web measurement, online surveys and 'visitor experience optimisation' - something he predicts will be a life or death thing for websites to adopt in the next couple of years.

Many in the SEO world joke that if an agency or consultant starts talking about title or meta tags to potential clients, they should be ignored as this sort of thing is now considered very basic and suggests that the SEO doesn't know what they're talking about.

But looking at the websites of some pretty major brands, it's clear that for many people, SEO 101 is still pretty advanced.

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

Is it enough to have just one killer creative execution, or are numerous variations required to achieve maximum performance?

With overall click-through-rates falling, advertisers are increasingly looking for ways to optimise online campaigns to improve results.

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.