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'Open-source brands' can thrive in the digital age

Ogilvy Group's Rory Sutherland made an entertaining keynote speech this morning at the Insight 2007 conference, describing how brands 'on a clear mission' are the most likely to prosper in the digital environment.

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Posted 15:31 16 May 2007 by Linus Gregoriadis

Filed under: Open source brands, Media planning, Customer engagement, Insight 2007, Rory Sutherland, Michael Nutley

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