online - Internet Marketing News and Blogs

As I read the December 8 issue of BusinessWeek on my 20+ hour journey home last week from the United States, I came across an interesting article that discussed a new youth-oriented banking product called 'Virtual Wallet' that was launched by PNC Financial Services (PNC).

Majestic Wines has been in the news this week,with the slowing economy hitting the company's pre tax profits.

Despite the drop in offline sales, Majestic continues to grow online, with an impressive 11.5% year on year increase in website orders compared with last year.

I have been talking to Majestic Wines' e-commerce manager Richard Weaver about the company's approach to selling wine online...

Community features, while not right for everyone, can be a useful way for many online publishers to create more loyalty amongst users and keep them hanging around longer.

While social networks and blogs are all the rage, one shouldn't forget about message boards and chat when considering community.

I attended a conference on customer experience organised by the Henley Centre for Customer Management  last week, which raised a number of issues that I thought worth sharing.

As a supplier of software for measuring the customer experience, I take heart from the plethora of commentators that stress the importance of delivering an improved customer experience as consumers tighten their belts.

Their actions, or lack of them, suggest that too many online companies do not believe this. Do you pass the test?

Roger Warner at Content & Motion has devised a handy cut-out-and-keep wallchart to help define and explain online PR.

Have some extra cash lying around?

MoneyAisle, an online service currently available in the United States, wants to help you find a home for it.

It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.

But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.

You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”

Here’s a secret: journalists often look for one of three links when they visit a website. Can you guess what they are?

The key thing for a writer is to find what they’re looking for as quickly as possible. If they cannot find the answers online then they’ll need to quickly find some media contacts to call, or email.

As such, journalists typically scan the page for one of the following links…