online video - Internet Marketing News and Blogs

We recently compared ITV's online video player to the BBC's iPlayer, finding that the ITV offering was far less usable than its rival.

ITV has since launched a new and improved version of its online TV service, so we've taken another look at it to see where the improvements have been made...

According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.

ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...

A new study carried out by Adams Media Research predicts that fees generated by downloads of TV and movies will exceed that from adverts on free programming.

The US study predicts that advertisers will spend $1.7bn (£871m) on internet video streams to PCs and TVs, while movie and TV downloads will generate consumer spending of $4.1 bn (£2.1bn) by 2011.

The rising popularity of online videos has started to impact on traditional TV, according to a BBC/ICM poll.

The survey, of 2,070 people, found 43% of Britons that view video on the web or mobiles at least once a week watch less TV as a result.

US online ad revenues reached a new record of $4.2bn in Q3, according to figures from the Interactive Advertising Bureau (IAB).

The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005, and a rise of 2% from Q2’s figure of almost $4.1bn.

A new Nielsen//NetRatings report has revealed that young people are the biggest spenders when it comes to online content, with the 16-24 year old age group leading the way.

Overall, UK internet users currently spend an average of £3 a month on downloading content, with videos taking 43% of the market.

Online video advertising is seeing rapid growth at the moment, with spending increasing by 83% from last year, according to eMarketer.

US online video ad spending will reach $410 million this year, compared with around $74 million in 2005, says the US-based firm. Spending is predicted to rise to almost $3 billion by 2010.

Robin Good has some interesting tips about the effective use of video to market your products and services online. Video marketing can be excellent method of communicating the benefits of your products or services within a short space of time.

When a visitor is delivered to your site by a search engine or some other link, they will be looking for the information they require instantly. A good video demo can save them having to trawl through the site to find the information or, worse still, deciding to look elsewhere.

LOVEFiLM's Craig Sullivan provides a weekly overview of the key news stories to emerge this week in the online video sector.