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Web affecting magazine buying patterns, says study

Most UK youngsters say the internet has affected the number of magazines they buy, according to a new survey, which also suggests over one third of consumers are buying fewer titles than they were 10 years ago.

The research, conducted by web research company Tickbox.net (and therefore probably a bit skewed towards online rather than offline consumption), found 82% of women and 69% of men read magazines frequently.

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Posted 10:34 17 Sep 2007 by Richard Maven

Filed under: Online Advertising, Publishing, Research, magazines, traditional media, online versus offline

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online versus offline - Internet Marketing News and Blogs

Web affecting magazine buying patterns, says study

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