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Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.
But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?
The BBC released its long awaited online TV on demand service last week, which will provide users with access to BBC programmes from the last seven days.
A study by mobile firm Motorola has found that almost half of European internet users are watching TV on the web.
The study found that 45% of European broadband users are already watching TV online, with the flexibility of internet TV being the main attraction.
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