The UK’s online retailers generated some £46.6bn in sales last year, up 54% on 2006, according to new stats from the IMRG.
However, there were signs that the sector had not escaped the effects of the consumer credit crunch towards the end of the year.
The IMRG has predicted that the UK online sales boom will continue through Christmas into next year, with the internet driving sales of up to £42 billion in 2007, up from about £30 billion this year.
The prediction comes in the wake of the biggest ever month for online retail sales. A record £2.7 billion was spent online last month by UK shoppers, beating the record set last December.