online reviews - Internet Marketing News and Blogs

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?

We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...

The vast majority of product reviews left by consumers on websites are positive, while most of the reviewers are motivated by the desire to help others make better purchase decisions.

That's the verdict of a Keller Fay Group / Bazaarvoice report, which surveyed 1,300 US online reviewers.

Customer reviews specialist Reevoo is lobbying for increased regulation around online reviews, despite the fact that it is a near-impossible task.

Measuring the validity of all online reviews is difficult and I can’t work out who might want to police this...

Social shopping start-up Reevoo  is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.