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A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.
However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.
European visits to career-related websites jumped by 11% year on year in Q3, according to new figures from comScore.
The study showed sites dedicated to online career resources, job searches and training attracted 50 million visitors per month during the quarter, with Monster leading the category.
ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.
The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.
Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I’d better jump on the bandwagon and start my commentary on “e-Recruitment 2.0” - the future of online recruiting.
So what’s in store for e-recruitment in the Web 2.0 era?
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