Branded sites more valuable for advertisers - OPA survey

New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.

The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.

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