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One of the most common - and most infuriating - mistakes made by PRs is the overuse of the dreaded term ‘feel free’, especially when pitching to bloggers.
Feel free to add this to your blog! Feel free to post this video! Feel free to promote our viral!
Oh yeah? How about ‘feel free to take a running jump’? Or ‘feel free to pay us a ton of money and then we’ll talk’.
2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?
Right, time to challenge my attention span, concentrate and share some thoughts about our Harnessing the Power of Social Media event last week.
When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.
Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.
Opinion piece, by Greg Jarboe
Today is the 100th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.
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