online marketing - Internet Marketing News and Blogs

With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere.

Doing so means that those on the list have already expressed an interest in your products or services, and are therefore far more valuable.

Here a few tips to help you build up your list...

‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.

The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.

The majority of small businesses in the UK have yet to realise the commercial benefits of the internet, according to a new report.

The UK Online study found two thirds of British firms with fewer than ten employees have no internet connection.

Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.

The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.