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US online ad revenues for the first half of the year rose by 26%, to nearly £10bn (£4.9bn), while ad revenues for Q2 2007 totalled over £5bn (£2.4bn), according to stats from IAB / PwC.
Last week, the IAB reported the UK figures, finding that UK online ad revenue rose by 40% in the same period, reaching £1.33bn.
UK internet users are the most attractive to advertisers in Europe and are targeted with even more ad spend per head than those in the US, according to new figures from the Internet Advertising Bureau (IAB).
Highlights from the IAB report , released yesterday, include...
The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).
The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.
A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.
However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.
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