on demand - Internet Marketing News and Blogs

Deezer, based in France, is an on-demand music streaming service, which offers an impressive range of tracks from a mix of major labels and independents.

It recently launched in the UK (see our review of the site), and we have been talking to UK Manager Paul Ricard to find out more...

For the past 300 years or so, media has been a one-to-many broadcast model. But now we see TV, radio and press all moving towards an on-demand model.

In a world where content is delivered on-demand, would on-demand advertising be a more relevant approach in the future of broadcasting?

The battle for the living room is hotting up, with Microsoft's plans to provide movies on-demand through Xbox Live.

The service is set to launch in the UK next week, with launch titles including The Matrix, Harry Potter, and Ocean's Eleven.

Xbox Live users can download movies for 250 Microsoft Points, which is equivalent to around £2 each, or pay more for high definition versions.

ITV is currently in the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service.

Broadband provider Tiscali has become the latest company to launch an on-demand TV service.

The company has teamed up with Arts Alliance Media, a European digital film distributor, to launch a new service called Movies Now, which allows users to watch or download films.

The BBC Trust has approved plans by the corporation to make its programming available for download on an on-demand basis.

The on-demand proposals are the first to be subject to a Public Value Test (PVT), in which 10,500 individuals and organisations were consulted over the BBC's plans.

Channel 4's TV on-demand service 4OD has attracted over 1m viewers since its launch in December, in a boost to the hopes of broadband TV providers.

Speaking to the FT, 4's video on demand head Sarah Rose said 20m programmes had been viewed through the service, but wouldn't reveal how much usage was taking place over the net, rather than through Virgin Media or BT Vision set top boxes.

BT has struck a deal with Universal Music Group for the group's music videos to be made available on BT Vision's on demand service.

This follows recent content deals with companies like Sony BMG and Warner Brothers, which have helped BT to build up a catalogue of music, film and TV programming for its new TV service.

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video,  in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.