on-line experience - Internet Marketing News and Blogs

We have all walked away from a supplier because it has failed to provide the level of care we expect.

New research shows the growing importance of customer care and the role that the internet plays.

The British Standards Institute (BSI) has just launched a standard addressing customer satisfaction, quoting research it commissioned to support the launch suggesting that the great British public is less than happy with much of the service they receive. 

But will a new standard help?