olympics - Internet Marketing News and Blogs

EDF Energy recently scored a YouTube hit with its ‘recycled film footage’ ads – the first integrated campaign the firm had created.

One of its clips reached the site’s list of Top 20 most clicked on videos in its category, attracting more than 40,000 views. But although it helped generate awareness and feedback, it did not drive many referrals.

Here, head of brand advertising Rob Merrington tells us about what EDF learned from the campaign and the role digital will play as in the run up to its Olympics sponsorship in 2012.

The London 2012 Olympics effort has attracted international ridicule after it was forced to remove an animated version of its controversial new logo because it was causing epileptic seizures.

The dayglo, nu rave-style jigsaw images have drawn derision - and several attempts to do better - since their unveiling on Monday. But the online animation fuelled the matter further after Epilepsy Action requested its removal following complaints from sufferers.