ofcom - Internet Marketing News and Blogs

Ofcom has published its Communications Market Report, which looks at the take up, availability and usage of the internet and telecommunications across the UK.

Last year, the report found major differences in take-up levels of broadband and digital TV, both between nations, and between rural and urban areas. This year's report (pdf) shows that these gaps are narrowing.

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video,  in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.

Britain’s youth is driving a ‘radical shift in media consumption’ away from TV, radio and newspapers and onto the web, according to industry regulator Ofcom.

Ofcom’s Communications Market Report for 2005 shows declining interest in TV among 16-24 year olds, who watched one hour of TV less per day than the average viewer last year.