nokia - Internet Marketing News and Blogs

Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.

Enpocket provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS.   

Last week, we looked at how US manufacturer Mattel had been doing most of the right things online to help manage its ‘toxic toy’ crisis. Still, the company had obviously been taking a pounding at the hands of bloggers and other online media after recalling millions of products earlier in the month.

Some figures from reputation monitoring firm Onalytica not only show the extent of this mauling, but also how Mattel has fared much worse than other companies in similar situations.

Nokia has announced the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.

The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.

Nokia has agreed to buy Loudeye for US$60 million (£31 million) in a bid to expand its presence in the music downloading market.