nintendo - Internet Marketing News and Blogs

Chewing gum maker Wrigley has launched a digital marketing campaign with a difference, rolling out a series of games on Nintendo's Wii games machine.

The company opened its CandyStand mini-games portal on the console's Internet Channel.

First launched in 1997, it includes a selection of brand-laden games like Altoids Sheep and The Great Flying Mintini. Availability on the Wii means players will be able to use Nintendo's innovative wiimote controller to interact with the features.

Nintendo's Wii and DS Lite games consoles helped boost British retailer Game 's Christmas sales by 15.6% and the group now expects to reap higher annual overall sales as a result.

Demand for the innovative devices rocketed sales in the six weeks to January 6, with the Brain Training DS title amongst the most popular games.