newspaper - Internet Marketing News and Blogs

Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model.

The Independent has completed a long overdue revamp of its website, placing more of an emphasis on multimedia content.

Following on from the New York Times' decision earlier this week to make its entire online version available for free, Rupert Murdoch has hinted that the Wall Street Journal may follow suit.

Murdoch has told reporters that a free WSJ is likely, and that such a move would not harm the paper's print revenues. It is now the only US paper with a subscription model, charging $99 per year.

Ad spending on US newspaper websites continues to grow while spending on newspaper print ads declines, according to new figures.  

Newspapers' online ad revenues increased by 19.3% year-on-year in Q2, according to the Newspaper Association of America, to a total of $796m (£395m) - their thirteenth successive quarterly rise.

The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row.

Online ad revenues for US newspaper sites totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%.