new york - Internet Marketing News and Blogs

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...

Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.

Times are tough for newspaper executives.

The newspaper industry's woes were highlighted once again last week when The New York Times Company posted a quarterly loss from continuing operations and announced that it would have to write down the value of some of its assets by over $100m.

I’m excited to be back in New York next month and while I’m hoping to find some time to pop to the shops, we’re mostly there to find out more about digital marketing in the US and meet new people who work in the industry.

The New York Times' decision to drop its outdated subscription model appears to have paid off, with visitor numbers increasing by almost 3m in October.

Figures from Nielsen/NetRatings, quoted in WebProNews, show that the newspaper's online audience grew from 14.6m in September to 17.5m last month.

The New York Times has been making changes to its UGC policy recently -enabling users to make comments directly on its blog pages but stopping short of allowing them on all articles.

Until the end of last year, it had no system for user participation, but has since started to add links to news sharing sites Newsvine and Digg so that comments could at least be left on these sites.

The New York Times announced on Monday that it will allow its stories to be commented upon, yet it stops short of embracing user-generated content by allowing comments only through third party sites (Digg, Facebook and Newsvine).

It is the first time the newspaper's online site has added a news-sharing tool, which will allow users to discuss its stories on social news sites, though in truth users can do this anyway...

Nevertheless, the paper has embedded links to all three sites onto many of its online stories.