networks - Internet Marketing News and Blogs

Glam Media, a vertical content and ad network, has told some of its publishers that, starting November 1, 2008, they'll need to wait a little bit longer for the payments they're due.

In letters to its publishers, Glam stated that it "anticipates a significant slow down in collection payments from advertisers."

AdAge published an interesting article this week with a subtitle that caught my eye:

"Entrepreneurs Discover Digital Spending Isn't an Infinite Quantity" .

E-consultancy has just published its latest  Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.

The US' Interactive Advertising Bureau (IAB) and Bain & Company recently released an interesting study showing that "the use of 'ad networks' surged from 5% of total ad impressions sold in 2006 to 30% in 2007."

A number of companies now provide white label social networking platforms that enable other websites to build out their own communities.

These services can be either hosted or based on your own server and can be used by blogs and other websites to create a community around the content and brand.

We take a look at ten of these services:

Dubbed ‘Platform A’, the group will effectively create a huge ad network out of AOL’s recent acquisitions, including Advertising.com, behavioural targeting network Tacoda, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.

Yahoo! has continued its acquisition spree with a $300m deal for online ad network BlueLithium.

The move will add roughly 1,000 sites to the web giant’s Publisher Network, as well as seeing it pick up BlueLithium’s behavioural targeting technology to enable its clients to serve more relevant ads.

US-based photo sharing site Fotolog has been bought by French ad network Hi-Media Group in a deal valued at $90m.

The move will see Hi-Media attempting to use its online advertising and micro-payments systems to better monetise the site, which says it is experiencing strong growth in Europe.

The deal will see AOL picking up Tacoda’s online ad network, which claims to have access to around 130m people across 4,000 sites.