navigation - Internet Marketing News and Blogs

An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing a customer.

The navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.  

Here are some checkpoints for making your navigation more effective:

Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.

There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.