naa - Internet Marketing News and Blogs

Overall advertising spend in the US rose by 0.6% last year, but online ad revenue continues to rise, growing by 18.9% compared with 2006.

These figures (PDF) are from the Nielsen Company, and show that online advertising is still growing much faster than all other categories, though growth has slowed from 35% between 2005 and 2006.

Ad revenues for US newspaper websites grew 21.1% in Q2, according to new stats that will give Rupert Murdoch some more ammunition in his bid to make the Wall Street Journal offer its online content for free.

The data, from the Newspaper Association of America (NAA), shows ad spending on newspaper publishers’ online properties jumped 21.1% year-on-year in Q3 to $773m.

The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row.

Online ad revenues for US newspaper sites totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%.