Social recommendation service MyStrands has bagged another $25m in financing to expand into new markets, such as shopping.
The funding, adding to the $24m it raised just six months ago, was led by Spanish bank BBVA and previous investor Debaeque.
MyStrands has now raised $55m in total, so why does it need all this cash?
Music discovery/recommendation site MyStrands has launched a version of its service dedicated to videos, allowing users to create music video channels based on their preferences and viewing history.
MyStrands, a music recommendation site based in Spain, has announced that it has received $25m (£12.5m) in second round funding.
This round was led by 25 year-old Spanish media mogul Antonio Asensio, who owns Grupo Zeta, the third largest media group in Spain, and brings the total funding raised by MyStrands to $31m (£15.6m).