multivariable testing - Internet Marketing News and Blogs

The days of deploying your site changes to production without first testing functionality and cosmetics are long gone. 

So too will the days of deploying website changes that are not conversion tested. 

I’ve been talking to clients a lot recently about the problem of heavy mice on websites, i.e., the lack of incentives - or cheese trails if you’ll let me extend the metaphor – to motivate customers to click through to the next page and the next page after that.

Something as simple as telling them what they might find on the next page will help click-through tremendously and we all know that increased click-through ultimately means higher conversion and revenue.