multichannel - Internet Marketing News and Blogs

Capital One's European head of brand marketing Justin Basini talks about the challenges of resourcing and measuring multi-channel campaigns, as well as ways in which the web has affected how consumers research and buy financial services.

Retailers that offer a seamless experience across online and offline sales channels are set to be rewarded by consumers, according to a new survey.

The Sterling Commerce study found 57% of US shoppers wanted the ability to return or exchange products in-store, regardless of whether they had bought them from a website, catalogue or shop.

There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.

The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.

This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...

Tim Curtis has been at Mothercare Direct for five years now, helping the company shift towards multichannel retail and more recently overseeing its switch to Amazon Services' e-commerce platform.

We asked him a few questions about the challenges of integrating different channels within Mothercare, and what opportunities there are for retailers within Web 2.0, mobile and digital TV.

Marks and Spencer has revamped its online retail site with a little help from Amazon, hoping that its new multichannel approach to retailing will increase its online sales.

At the launch of its interim results for 2006/2007, M&S chief executive Stuart Rose said that the company intends to double its online sales from £100m in a short period of time.

After almost three years of weak sales Gap CEO Paul Pressler has stepped down to enjoy more than £7m worth of severance pay. Why is the 3,100-store company suffering? One look at Gap’s website tells you all you need to know.

With just 107 words of readable text on its homepage, the Gap site is far too fond of pretty pictures for its own good. Being image-heavy isn’t always such a big problem, especially in these broadband-enabled times, but Gap has failed to strike the right balance between pictures and prose.

The main consequence for Gap is rubbish search engine visibility. Is it any wonder that the firm sales are in freefall?

A new survey of 1,000 US adults reveals consumer attitudes to multi-channel retailing, with 80% saying that it is important to have a choice of shopping instore, by telephone, or online.

The results of the survey suggest that US retailers are failing to meet customer demands for effective multichannel retailing.

Four seconds is the maximum length of time the average online shopper will wait for a web page to load before potentially abandoning a retail site.

In the research by Akamai, poor site performance ranked second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers.

Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.

The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.