multichannel marketing - Internet Marketing News and Blogs

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

LONDON, UK, <27.02.2005> Multi-Channel marketing service provider Responsewave (http://www.responsewave.com/) launched a viral marketing campaign for Energiapolar, Energy utility company based above the Polar Circle in Finnish Lapland.

Energiapolar is aiming to increase the number of its opt-in permission...