multi-channel retail - Internet Marketing News and Blogs

More and more retailers are turning to the humble catalogue to help drive their web businesses, according to stats from e-commerce association Shop.org.

The data (via AdAge) shows catalogues are moving up firms’ to-do lists and are increasingly being judged by the ‘flick-to-click’ sales they manage to generate.

Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.

We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.

Marks and Spencer has revamped its online retail site with a little help from Amazon, hoping that its new multichannel approach to retailing will increase its online sales.

At the launch of its interim results for 2006/2007, M&S chief executive Stuart Rose said that the company intends to double its online sales from £100m in a short period of time.

Four seconds is the maximum length of time the average online shopper will wait for a web page to load before potentially abandoning a retail site.

In the research by Akamai, poor site performance ranked second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers.

Research in the US has revealed the extent to which frustrated online shoppers hold grudges against online retailers and their physical counterparts.

The research, by US internet performance tracking company Gomez, reveals that 65% of online shoppers would stop or reconsider shopping at a company’s physical store if they had a poor online experience.

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

New research once again proves the influence of the internet on both online and offline sales. A study has shown that 77% of electronics purchases are researched online before customers head to a store.

The results of the US-focused study indicates that online research time increases in line with product prices.