multi-channel marketing - Internet Marketing News and Blogs

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Can offline marketing and advertising help you save money in digital marketing?

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

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Posted 20:07 15 Mar 2008 by Ashley Friedlein

Filed under: General / Other, Strategy and Planning, Online Advertising, Search Engine Marketing, Google, Research, multichannel marketing

Q&A: Capital One's Justin Basini

Capital One's European head of brand marketing Justin Basini talks about the challenges of resourcing and measuring multi-channel campaigns, as well as ways in which the web has affected how consumers research and buy financial services.

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Posted 12:38 25 Sep 2007 by Richard Maven

Filed under: Strategy and Planning, Online PR, Online Advertising, Online Surveys & Research, Communities, Social Media, Financial Services, Research, Interviews, Justin Basini, Multichannel marketing, Credit cards

Challenge of measuring online lead generation ROI

Any lingering doubts that marketers are working in a truly multi-channel environment must now be dispelled following our recent Online Lead Generation Report.

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Posted 10:51 30 Mar 2007 by Linus Gregoriadis

Filed under: Online Lead Generation, Multi-channel marketing, Clash-Media, ROI

Press Release: Responsewave launches interactive multi-channel Marketing Campaign for a retail shoe chain Andiamo

LONDON, UK, <08.03.2005> Multi-Channel marketing service provider Responsewave (http://www.responsewave.com/) launched a viral marketing campaign for retail shoe store chain Andiamo in Finland. The campaign is designed to gather email opt-in permissions to kick-start Andiamo’s multi-channel marketing...

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Press Release: Responsewave Launches Viral Marketing Campaign for Energy Utility Company Energiapolar Oy

LONDON, UK, <27.02.2005> Multi-Channel marketing service provider Responsewave (http://www.responsewave.com/) launched a viral marketing campaign for Energiapolar, Energy utility company based above the Polar Circle in Finnish Lapland.

Energiapolar is aiming to increase the number of its opt-in permission...

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multi-channel marketing - Internet Marketing News and Blogs

Can offline marketing and advertising help you save money in digital marketing?

Q&A: Capital One's Justin Basini

Challenge of measuring online lead generation ROI

Press Release: Responsewave launches interactive multi-channel Marketing Campaign for a retail shoe chain Andiamo

Press Release: Responsewave Launches Viral Marketing Campaign for Energy Utility Company Energiapolar Oy

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